connect with us:
Follow us on Facebook
Follow us on LinkedIn
Follow us on Google+

ZAP Agent Platform Launched in Atlanta

Aug 24, 2016

Better Homes and Gardens Real Estate Metro Brokers has implemented a new program to help their agents better assist homebuyers and sellers as they take the next step in their life.

The platform, which is called ZAP, is an online customer relationship management system that allows agents to collaborate with homebuyers in real time as they search through the thousands of digital listings to find the perfect home.

Kevin Levent, President and CEO of BHGRE Metro Brokers, said the ZAP platform will change the way Metro Brokers agents assist buyers and sellers.

"ZAP is a truly innovative platform," Levent said. "With ZAP, our agents can actively collaborate with consumers throughout the home search across multiple platforms."

The platform is integrated into a new real estate search tool that offers desktop, tablet and mobile access, so any information a consumer may need is readily available.

According to the National Association of Realtors, 88 percent of buyers last year used information obtained online to help them make their decision. But the search truly doesn't start until the agent is involved.

"When buyers start their home search, it makes sense for them to start online," COO Craig McClelland said. "But most search tools only cover the basics: Bedrooms and bathrooms, home features, etc. Buyers look to agents find out deeper information that they know through their knowledge of the community and previewing homes. With BHGRE Metro Brokers and ZAP, customers collaborate with agents throughout the search process, making it easier to find the right home before they miss out on the opportunity."

BHGRE Metro Brokers has a long history of creating and embracing new technology from their website innovation in the late 90s and early 2000s to their recent integration of paperless, eSignature technology.

A metro Atlanta icon, Metro Brokers was founded in 1979 with just one office and a handful of sales associates, but has grown to become one of the top Better Homes and Gardens® Real Estate franchises in the world. The family owned and operated business has 25 offices and 2,000 highly trained sales associates throughout metro Atlanta and north Georgia offering a wide range of real estate services including residential and commercial sales; corporate relocation; pre- and post-license training; and insurance, mortgage and title/closing services.