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Coldwell Banker Introduces Smart Home Staging Kit

Aug 26, 2016

Survey indicates more than one third of American homebuyers now associate smart home technology with a move-in ready home.

Coldwell Banker Real Estate, LLC, the original Silicon Valley real estate start-up, has announced that it has signed a supplier agreement with Worthington Group, Ltd., to directly supply the industry’s first Smart Home Staging Kit directly to sellers who list their homes with Coldwell Banker.

A recent survey conducted by Coldwell Banker found that roughly half of Millennials and 42 percent of U.S. broadband households surveyed would “smart stage” their home to attract buyers. The survey also found that more than one-third of Americans (35 percent) now associate smart home technology with a move-in ready home — something that 71 percent of Americans would want if buying a house today.

The Smart Home Staging Kit, available on Worthington Group’s smart home staging website, allows participating sellers to enhance their homes and meet the guidelines of the newly released Smart Home Definition that was jointly developed by Coldwell Banker and CNET, the leading online technology reviewer. Coldwell Banker agents can then market qualified properties as a Smart Home bearing a Smart Home icon on the listing and inclusion on the brand’s smart home resource site,

Available on, the kit will include: Nest Learning Thermostat; Nest Protect smoke and carbon monoxide (CO) alarm; Nest Cam Indoor security camera; August Smart Lock; August Connect; Lutron Caséta Wireless Lighting Starter Kit.

Products can be purchased as a complete kit directly from Worthington or separately as individual items. Worthington is offering clients of the Coldwell Banker brand’s affiliated sales associates a promotional rate of $999 for the complete kit. On, consumers can also opt-in for installation by service providers or elect other service providers of their choice.

“Smart Home technology is a consumer driven movement,” said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “Our research confirms this technology has a positive influence in the appeal of a home -– and agents agree. Our homes, like cars, are providing convenience and a sense of security like never before.  We want to bring the two together for our customers.”

The Smart Home Staging Kit is also available for buyers and homeowners who wish to upgrade their homes.