One of my coaching
clients recently had a listing client who was annoyed with her regular listing
emails. Below is the exchange, including the message we used in easing his
frustrations and assuring him that work was being done to sell his house.
Email
from Annoyed Listing Client:
Looks like you're
getting plenty of listings! In fact,
it's getting rather annoying. Stop sending these and let me know what you are
doing to sell my property!
Oliver
Email
to Annoyed Listing Client:
Hi, Oliver. I have immediately taken you off the listing
feed; however, I don’t want you to worry.
We send these listing updates to find buyers! You know, sellers become buyers. Anyone who contacts us is evaluated as to
their needs first and then their ability to pay. If your property fits into their criteria,
then your property is shown.
I hope that you chose
me as your agent because of the activity we create. It’s like having a store on a busy street --
lots of exposure!
I do have some suggestions
on how we might increase activity for your home to get it sold:
(Then follow with some
specific recommendations, such as Price reduction, Value enhancement or other
steps that the seller could take.)
I would be happy to
discuss these in detail, if you are interested.
Also, I would like to review the market with you again, based upon new
listings, closings, and listings that have expired.
It is always my top
priority to achieve my clients’ goals including your goal of moving to a new
location for your new career.
Walter
Clients can be full of
emotion. It’s the Realtor’s job to think
about systems to create activity. Always let the client know you are the coach
of a well-planned game to achieve the client’s goal. Also, since they’ve re-opened the discussion,
notice that I’ve taken this opportunity to ask them for some help, too!
If you like to move
your career to the next level, check out our systems at
www.waltersanford.com/shop. If you don’t have some basic systems in place,
you’re leaving money on the table. Call
our office at 800.792.5837 and ask for the “start with Walter package.”