Many of my coaching
clients are soliciting assisted living centers.
We love clients with motivation, and making the move to assisted living
centers provides that motivation quotient for our coaching clients.
We love equity, too,
because the short sale and REO thing is so “last year”! With the commission cuts, long closing times,
no control leads on REO/short sale leads -- exhaustion and frustration creeps
in.
My systems always
provide multiple sources of income with one exertion of energy, and this system
is no different. Here are the steps:
1.Put together a list
of every assisted living center in your market area. You can extend your geographical market area
out to accommodate more. Assisted living
centers have a fantastic appeal.
Out-of-area facilities even pull from your favorite neighborhoods. These centers often have the fancy condo
complex out front. They offer options
for lease or purchase. They often offer
amenities like meal service, maid service, nursing service, and medical
help. Your client will love the
available activities, too. If the time
comes when living in the condo becomes too difficult, the move to the next
level of care is available on the premises.
2.Buying into an
assisted living center usually takes some cash and your clients may need to
sell their homes for top dollar.
3.These are mature
homeowners/clients who normally have some equity.
4.The centers know that
you meet many sellers in your day-to-day business. It wouldn’t hurt to discuss with them the
numerous baby boomers you meet on a regular basis and discuss how you could
promote their product.
5.The centers would
certainly appreciate their sales information in your listing/buyer
presentations and on your website.
They’d love it if you started blogging about their project! For those who think social media will make
you money, go ahead -- post and tweet about it.
6.Tell the assisted
living center director how you can spread the word about their services and ask
for a personal tour to learn more.
They’ll be happy to oblige…immediately.
7.Make contact with the
sales office representative. Tell them
what you can do for them and that you need more information.
8.During this stage,
one of your goals is to obtain exclusive representation of the new complex, including
commissions on rentals, even if the in house sales staff handles the closing
details. One of my coaching clients has
a new listing on the whole new complex, but that is not why we started this
process. We have another demographic in
mind!
9.What we really want
is the home that needs to be sold so the center has a client with cash for a
closing. The center understands the
needs of their new client (selling a home first), and they understand that the
chances of closing rely heavily on with whom the client lists their home. They will want their new, interested, and
up-to-speed agent to help with the representation.
There you have it --
something to blog, post, and tweet about.
It’s yet another stellar service you offer your clients. It’s another page on your website. Most importantly, it is seller lead
generation in two of the hottest non-short sale/REO demographics.
My coaching clients
start on a new lead generation system each month to increase their listing
presentations. This leads to more
listings, which brings more buyers, which brings the opportunity for you to
make more down payments on rental properties where the tenants pay off the
loans. It’s the Sanford Systems’ four
step program to becoming financially independent!