connect with us:
Follow us on Facebook
Follow us on LinkedIn
Follow us on Google+

How are You Managing Your Time?

Nov 29, 2012

Posted by

Carla Cross

About Carla Cross, CRB, MA                           Read more

Time management is an agent's biggest challenge--according to agents. So, it makes sense that you should know where your time goes--and make adjustments to be more productive.

If you’re like most of us, you have much more on your ‘to do’ list than you get to during your business day. What does that have to do with business planning? At this time of year, we need to analyze how we spent our time. Then, we can make adjustments for next year. All of us have the same amount of time, yet, some people seem to know how to optimize it.

We Don’t Manage Time

The notion that we manage time is actually a misnomer. We manage activities. Have you ever known an agent who comes into the office every day, seems to work hard, yet makes little money? That person would tell you he manages his time. Yet, his time is spent doing the wrong activities. (Or, maybe, he intends to spend his time in non-productive activities…….).

A Major Principle for Great Time/Activity Management

In Up and Running in 30 Days, (use this program if you're under a year in the business for business planning) I introduced the principle of categorizing activities so that you can tell whether you are spending your time in activities that will make you money—or not. All real estate activities can be categorized as either

Business producing or

Business supporting

Which are which: Those activities that have you meeting people directly, working with people, and selling houses are business producing. All the rest are business supporting.


Knowing the difference between business producing and business supporting activities is your first step to managing your time.

Your Time Analysis Tool

Click here to get my time/activity analysis, excerpted from Beyond the Basics of Business Planning.