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Carla Cross


(425) 392-6914

1070 Idylwood Dr. SW
United States




Currently published on REP

How a Buyer Qualifies YOU

Great Agents: Truism to Follow to Create a Great Team

Recruiters: What's your 'Attractiveness' Quotient?

Brokers: Make Your Business Plan a Profit Center for 2021

Great Agents: 4 Principles to Follow to Create a Great Team

The Second Foundation to Profits: Standards

What a Master 'Farmer' Can Teach Managers

Eleven Questions You Should Ask to See if Your Training Worked

What 'Grade' Would You Give your Training?

Recruiting: Six Reasons They Stay—and How to Move Them

If Your Training Isn’t Working for You

Can You Answer: Why List with Me?

New Agents: Are You Bringing Your Life With You Into Real Estate?

Does Your Motivation Leave When the Going Gets Tough?

Vision: A Foundation You Must Have to Profit

How to Help Your Agents Gain Confidence

If We Believe What We See, Why are You Talking so Much?

Danger: Don't Wait To Train Your Agent Until Training Starts!

So You Think Your Training is 'Working'......

Secrets of Success from a Master ‘Farmer’

How to Handle Any Objection with Grace

5 Best Questions to Ask in your Interview

Four Tips to Avoid Hiring an Agent from He.......

When Did You Plan on Starting to Talk to People?

Are You Getting the Best Performance from Your Agents?

Managers, Get More Agent Teamwork in 2015!

Presenting? Why Not Polish Your Presentation with New Techniques

How to Inspire your Inspiration When the Going Gets Tough

Which Agents are Really Your Team Builders?

How Coach able Are You? Two Important Attributes

How to Find Out if You're 'Coach able'

What Are You Doing With Them Before Training Starts?

What to Do About It When Training Isn't Working for You

How to Know if You'd Benefit from a Coach

Lessons from the Piano: The Hidden Secret to Successful Coaching

Why Your Listing Presentation Isn't Working

How to Put some Pizzazz in your Career Nights

Why You NEED a Training Calendar

Are You Afraid to Terminate?

Is Your Database a Phantom?

What's Your Score on Training that Pays Off?

Why Isn't Your Training Working for You?

Why You Don’t Think You Need a Coach—and You Do!

Turnabout’s Fair Play: 10 Commandments for Real Estate Agents

Managers--Which Should You Use: Coaching, Mentoring, or Consulting?

Are Your Listing Presentations Putting Them to Sleep?

10 Tips to Make your Training Pay Off

Creative Presentation Methods to Keep Them on the Edge of their Seats

New Agents: Are You Hitting the Ground Running?

Motivating the 'Tough Case' Agent: How to Figure out What's Wrong

5 Questions to Ask Yourself About your Training

Motivating the 'Tough Case' Agent: Best Motivating Actions

Trainers: Do You Want to Create 'Performing Artists' or Research Assistants?

Time for a Quarterly Review: Where Am I Right Now?


Trainers: How to Deliver What Your Adult Learners Want

Your Sales Meetings: Are You Knocking Their Socks Off?


The Technology You Do--and Don't Need Right Now

Presenters: Are You as Boring as They Say?

What are the Five Most Important Questions You Should Ask in the Interview--and Why?

Do Your Expectations Match Your New Agents?

Hit the Mark: Advice from Great Agents to New Agents

Reporting in a Meeting? Three Tips to Go from 'Deadly' to Delightful

Are You Nurturing the Characteristics of Champions?

How to "Head Start" Your Real Estate Career

Intention: The Missing Ingredient in a Business Plan

3 Ways to Get a Bigger Pay-Off from Your Business Plan

Does Your Business Plan Include the 'Thought' Process?

Business Planning 2014: Do You Have a Lead Generating Plan?

How Do You Score on the Business Plan Exam?

Myth or Reality: Pre-License Prepares You to Succeed in Real Estate Sales

How to Get Your Agents Working Before They're Licensed

How to Cut Your Interview Time with those New Agents

What You Should Be Doing Your Second Week in the Business

How are You Going to Find the Right Office? 'Fit'?

Trainers: Getting Back Control in Really Tough Situations

Training: What to Do When It Really Goes Sideways

What Your Interviewee Should be Asking YOU

Is Your Audience Out of Control? Two Tips to Fix It Forever

The 10 Best Recruiting Sources

Tickling the Ivories and Real Estate Success

Managers: How Much Time Do You Need to Devote to Your New Agents?

The Ten Dumbest Things New Agents Do

There Really Is a 'Magic Bullet'

How Much Time Do You Need to Work?

Managers: What's Your Job Description?

Trainers: Gaining Focus on the Great Course You Want to Create

What Motivates You?

New Agents: What are you Waiting For?

Recruiting: Take Your Story from “Romance” to Reality

How are You Managing Your Time?

Business Planning: Are Your Lead Generation Sources Good Enough to Get You to your Goal?

Business Planning: Where Did Your Marketing Dollars Go Last Year?

Business Planning: Where Does Social Media Fit?

Is Your Business Plan a System or a Piece of Paper?

Who Motivates You?

When Do You Expect to Make that First Sale?

Brokers: Make Your Business Plan a Profit Center for 2011

Can You Use some Help on that 2012 Plan?

Four Truisms to Develop Exceptional Team Leadership

Positioning Yourself To Hire The Next Generation Winners

Publicity: Your Best Free Recruiting Tool

Why Your Training Isn’t Working—and What to Do

The Dual Career Agent: A Necessity or Danger?


About Carla Cross, CRB, MA

International speaker, trainer, and coach specializing in career development, business planning, brokerage management, leadership, and instructor development.

What sets Carla apart is her unique approach to professional development. For the first three decades of her life, she was a performing and teaching musician. She understands and communicates how to get great performance, how to break through barriers, and how to coach and motivate. (And, she even uses the piano in her keynotes to inform and entertain).

Through her three+ decades in real estate, Carla has won numerous national awards for sales, recruiting, and coaching.

Honored as National Realtor Educator of the Year /featured speaker at 16 NAR conventions /Master level CRB instructor /Author, training/coaching programs for CRB, Re/Max Eastern Canada, Re/Max Europe, Re/Max Israel, Royal LePage Canada, GMAC, Windermere Real Estate, Better Homes and Gardens, and Keller Williams Realty Most endorsed and recommended resources by CRS and CRB Named one of 50 most influential women in real estate

Her 8 internationally published books, including best-seller Up and Running in 30 Days, are used by thousands of new real estate agents and managers internationally to launch careers fast.A long-time member of National Speakers Association, Carla delivers polished, fast-paced, entertaining and humorous presentations, supported with professionally developed PowerPoint presentations and detailed outlines/handouts for attendees.

See" for more information, video tips and webinars, and resources for real estate professionals.