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Tom Hall


Tom Hall is the co-author of Ruthless Focus, on which he drew for this essay. He has been a guest lecturer at the U. of Florida, the U. of Central Florida, Florida Southern College, the U. of Tampa, and the U. of South Florida, in addition to speaking to various business groups including the American Advertising Association. He served on the National Committee on Improving Advertising of the American Association of Advertising Agencies and on the National Advertising Review Board.

Ruthless Focus: How to Use Key Core Strategies to Grow Your Business.  Dog Ear Publishing, 2010, ISBN: 978-1-60844-638-4.  ( ) is available in bookstores nationwide and from major online booksellers.