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Laura Ries

Currently published on REP

Are Words Becoming Obsolete in Marketing?


Laura Ries is president of Ries & Ries (, a marketing consulting firm in Atlanta. Laura and her partner/father, Positioning pioneer Al Ries have co-written six books on branding that challenge conventional wisdom. Als revolutionary book Positioning: The battle for your mind taught us words are important in marketing and now Lauras book Visual Hammer ( tells us why visuals are more powerful.