"Our name aptly defines our total mission and rationale. Since
1977, 'The REAL ESTATE PROFESSIONAL has provided a full range of
information for subscribing members of the real estate profession
and allied activities. Our coverage encompasses listing and selling
methods, recruiting and retention techniques, brokerage management,
trends in technology and the Internet, legal and legislative topics,
book and product reviews, as well as vital, informative industry
news. If it's of interest to the real estate profession, we cover
it.
"Each issue contains a wide variety of well-researched topics,
written by highly respected members of the industry, which our readers
use to help them run more profitable and efficient offices, generate
increased income from residential transactions, and identify potential
problem areas in their day-to-day activities. Our total emphasis
is consistently centered on enhancing the careers of real estate
professionals."
