Table of Content

Features:

Secondary Homes Are A Primary Market For Real Estate Professionals
By: Janet Branton

Digital Photography: How To Increase Sales And Decrease Competition
By: Michelle Fernandez

Profiles:

Sotheby’s International Realty Affiliates: New Luxury Franchise System

How Full-Service Firms Compete In The New World Of Real Estate
By: Larry Romito

“a la mode” – The Biggest Technology Company You’ve Never Heard Of
By: Frank Cook

Focus Articles:

Secrets To Overcoming Those Pre-Presentation Doubts And Jitters
By: Dianna Booher

The “Mood Of The Move” Is Critical To Your Listing Presentation
By: Tom Hopkins

Creating A Successful Recruiting Culture: A Case History
By: Richard Haase

How To Reach Out To The Growing Number Of Single Buyers
By: Bridget McCrea

How You Should Prepare For Any Negotiation Session
By: John Patrick Dolan

Columns:

Commentary / John Tuccillo
The Paradox Of Tax Reform

High-End Properties / Laurie Moore-Moore
Set The Stage For A Sale

Professional Growth / Bruce Benham
Enhance Your Advertising

The Realty Observer / Peter Miller
Could This End The MLS Era?

Sales & Marketing / Mark Powell
Avoiding Detours On The Road To Success In 2005

The Mailbag / Robert J. Bruss, J.D.
Concerns Of Homeowners And Professionals

Country Real Estate / Lou Francis
The Generalist vs. The Specialist

Productivity & Profits / Carla Cross
Your New Year Planning Strategy

Sales Management / Joe Klock, Sr.
When Their Loftiest Goal Is Mediocrity

Advertising / Hal Douthit
Bloodless “Branding” Commands Attention

Sales Systems / Howard Brinton
Tips For Buyer Specialists From Young Hot-Shots

Consumer Issues / Julie Garton-Good
Survey Pinpoints Room For Improvement

The Final Word / Charles Dahlheimer
How’s Your 2010 Shaping Up?

Departments:

60 Days: A Glance Behind And A Look Ahead
Trends Set • Survey Findings • News In The Making

Book Reviews Dr. Ken Edwards
Materials For Career-Minded Practitioners

The MarketPlace: Classified Ads    (Page 77)
Advertiser Index    (Pages 78-79)

End of January / February 2005 Issue