Table of Content

Feature:

Selling Luxury Homes – Advertising That Will Work For You
By: Rick Goodwin

Profiles:

Celebrating The CRS: Thriving At The Age Of Twenty-Seven
By: Sara S. Patterson

The Women’s Council Of Realtors® Sets New Routes To Success
By: Tom Dooley

Real Estate Educator’s Association: Still Relevant After Twenty-Five Years
By: Judy Wolk

Focus Articles:

The Next Level Of Customer Retention – A Step-By-Step Action Plan
By: Stefan Swanepoel

The Recruiting Interview: Preparation, Execution And Results!
By: Dwain Sachs

Being The Best Can Get Even Better With The Right Strategy
By: Kim Ades

Vital Steps Towards Conducting Successful Meetings
By: Janelle Hail

Columns:

Commentary / John Tuccillo
Staying Close To Home

Professional Growth / Daryl Jesperson
Unaffordable Housing

Buyer Representation / Janet Branton
Change As A Catalyst For Success

The Realty Observer / Peter Miller
Loan Options For A "Down" Market

High-End Properties / Laurie Moore-Moore
How The Wealthy Choose Agents And What They Expect

Sales & Marketing / Mark Powell
What Are They Thinking? It Pays To Find Out.

Advertising / Hal Douthit
Become An Expert On Home Styles

The Mailbag / Robert J. Bruss, J.D.
Concerns Of Homeowners And Professionals

Finance / Charles Dahlheimer
Get It In Writing!

Sales Systems / Howard Brinton
Big Marketing Ideas From A Petite Star

Computer Trends / Phillip Robinson
Tech Treasures

The Final Word / Allan Dalton
Tracing Your Thoughts

Departments:

60 Days: A Glance Behind And A Look Ahead
Trends Set • Survey Findings • News In The Making

The MarketPlace: Classified Ads    (Page 69)
Advertiser Index    (Pages70-71)

End of July / August 2004 Issue