July/August 2007 ...................Volume 30 Number 4

Features:

Keeping Your Clients And Gaining New Leads Through Direct Mail
Charlotte Boc

Know Your High-End Market – The Rich Are Different
Laurie Moore-Moore

Real Estate Blogs: What’s All The Fuss About?
Richard Nacht

Brokers And Agents: How To Survive A Soft Market .
Rick Salmeron

Focus Articles:

Personnel / Gregory Smith
Finders Keepers, Losers Weepers: How To Retain Best Employees

Advertising / Joe Plummer
Capturing The Clicks: Research-Based Tips For Online Advertising

Negotiations / Marc Freeman
Renegotiating The Deal With Skill And Integrity

Marketing / Dr. Maya Bailey

Columns:

Editor’s Corner / Charles M. Dahlheimer
The Sky Is Not Falling

Buyer Representation / Marc Gould
What You Do After An “Endless Summer”

Professional / Growth Bruce Benham
Do You Know What Your People Do?

The Realty Observer / Peter Miller
Can Brokers Profit When Homeownership Stalls?

Productivity & Profits / Carla Cross
Nine Trends That Can “Knock Your Agents For A Loop”

Finance / Patricia Boyd
Predatory Lending And You

Sales Management / Joe Klock, Sr.
Looking For That Perfect Salesperson?

Sales & Marketing / Claudia Wicks
Set The Stage To Get The Home Sold!

Consumer Issues / Julie Garton-Good
Maximizing Equity: A Major Consumer Concern

The Mailbag / Robert J. Bruss, J.D.
Concerns Of Homeowners And Professionals

The Final Word / John Tuccillo

Departments:

60 Days: A Glance Behind And A Look Ahead
Trends Set • Survey Findings • News In The Making

Advertiser Index    (Pages 62-63)

End of Jun/Aug 2007 Issue 


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