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July/August 2007 ...................Volume
30 Number 4
Features:
Keeping Your Clients
And Gaining New Leads Through Direct Mail
Charlotte Boc
Know Your High-End
Market – The Rich Are Different
Laurie Moore-Moore
Real Estate Blogs:
What’s All The Fuss About?
Richard Nacht
Brokers And Agents:
How To Survive A Soft Market .
Rick Salmeron
Focus
Articles:
Personnel / Gregory
Smith
Finders Keepers, Losers Weepers: How To Retain Best Employees
Advertising / Joe
Plummer
Capturing The Clicks: Research-Based Tips For Online Advertising
Negotiations / Marc
Freeman
Renegotiating The Deal With Skill And Integrity
Marketing / Dr. Maya
Bailey
Columns:
Editor’s Corner /
Charles M. Dahlheimer
The Sky Is Not Falling
Buyer Representation /
Marc Gould
What You Do After An “Endless Summer”
Professional / Growth Bruce
Benham
Do You Know What Your People Do?
The Realty Observer / Peter
Miller
Can Brokers Profit When Homeownership Stalls?
Productivity & Profits /
Carla Cross
Nine Trends That Can “Knock Your Agents For A Loop”
Finance / Patricia Boyd
Predatory Lending And You
Sales Management / Joe
Klock, Sr.
Looking For That Perfect Salesperson?
Sales & Marketing /
Claudia Wicks
Set The Stage To Get The Home Sold!
Consumer Issues / Julie
Garton-Good
Maximizing Equity: A Major Consumer Concern
The Mailbag / Robert J.
Bruss, J.D.
Concerns Of Homeowners And Professionals
The Final Word / John
Tuccillo
Departments:
60
Days: A Glance Behind And A Look Ahead
Trends Set • Survey Findings • News In The
Making
Advertiser
Index (Pages
62-63)
End
of Jun/Aug 2007 Issue |