Table of Content

Features:

“Trends: What’s The Genesis Of Change?”
By: Dave Liniger

Brokers, Agents, Managers Refine Their Goals For Closing Gifts
By: Frank Cook

Dispute Resolution: The Case For Mediation
By: Janet Branton

Profiles:

Hal Douthit’s AdWriter – The Little Search Engine That Could
By: Lew Sichelman

Focus Articles:

Write Advertisements Like A Pro And Sell More Homes
By: Anthony Armstrong

The Power Of Mentorship In A Real Estate Career
By: Peggy McNamara

Marketing To The Mindset Of Boomers And Their Elders
By: Carol Morgan and Doran Levy

Options For Seniors To Maximize Profit And Retirement
By: Nelson Zide

Columns:

Commentary/John Tuccillo
The More Things Change ...

Professional Growth/Daryl Jesperson
Are Your Agents Safety Conscious?

Sales & Marketing/Mark Powell
Winning Your Share Of Internet-Savvy Clients

Sales Systems/Howard Brinton
Interview With Star Power Star, Brian Maecker

The Mailbag/Robert J. Bruss, J.D.
Concerns Of Homeowners And Professionals

Finance/Charles Dahlheimer
Our Fixation With Fixed Rates

The Final Word/Peter Miller
The End Of Spam: What Will It Bring?

Departments:

60 Days: A Glance Behind And A Look Ahead
Industry Forecasters • News Analysts • Journalists • Publishers

Book Reviews / Dr. Ken Edwards
Materials For Career-Minded Practitioners

The MarketPlace: Classified Ads    (Page 69)
Advertiser Index    (Pages 70-71)

End of March / April 2004 Issue