March/April 2007 ...................Volume 30 Number 2

Features:

Welcome To The New World Of Real Estate Franchising
By: Tom Dooley

As Real Estate Heats Up, How Will You Compete To List And Sell More Homes?
By: Ernie Blood

The Most Critical Skill In Real Estate Is Negotiation
By: Tom Hayman

What They Don’t Know ...
By: Edith Lank

Focus Articles:

Risk Of Overly Aggressive Marketing In A Slowing Real Estate Market
By: Lawrence Jacobson

Stance, Gestures And Eye Contact Say As Much As Your Spoken Words
By: Carmine Gallo

Brokers, Managers: You Must Focus On High-Gain Activities
By: Michael Staver

You Should Embrace These Fifteen Oft-Neglected Management Habits
By: Ty Freyvogel

Seven Aspects Of “Executive Presence” – The Cornerstone For Success
By: Suzanne Bates

Four Memory Slips That May Cost An Agent Real Estate Sales
By: Roger Seip

Columns:

Editor’s Corner / Charles M. Dahlheimer
About This Issue

Professional Growth / Bruce Benham
The Business Is Still There

Buyer Representation / Marc Gould
A “First Resort” For Second Home Specialists

The Realty Observer / Peter Miller
Is It Time For A New Commission Model?

Sales Management / Joe Klock, Sr.
Job #1: “Mine” Your Own Business

High-End Properties / Laurie Moore-Moore
How To Be The Media’s Darling

Consumer Issues / Julie Garton-Good
The Consumer: Catalyst Of Change

Sales & Marketing / Claudia Wicks
Niche Marketing To The Four Generations

Productivity & Profits / Carla Cross
Managers: What Do Agents Owe You?

Finance / Patricia Boyd
The 4 C’s Of Underwriting

New Technology / Kim Ades
What’s “Blog” Got To Do With It?

The Mailbag / Robert J. Bruss, J.D.
Concerns Of Homeowners And Professionals

The Final Word / John Tuccillo
Generations

Departments:

60 Days: A Glance Behind And A Look Ahead
Trends Set • Survey Findings • News In The Making

Advertiser Index    (Pages 62-63)

End of March/April 2007 Issue 


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