Table of Content

Features:

Will Home Inspections In The Future Be Subject To Tighter Control?
By: Frank Cook

“My Home Management Club” Is Creating Customers For Life
By: Charles Dahlheimer

Profiles:

Avalar Is On A Winged Path To Real Estate Success!
By: Susan Cushing

Goldmine:

Sales And Marketing Tips For The Real Estate Professional:
Listing, Selling, Training, Management
Essays from proven sales veterans: Christine Doyle, Tom Wright, Ken Baris, Joe Klock, Tom Hopkins, Ann Chadwell Humphries and Danielle Kennedy

Focus Articles:

The First Step In Retaining Agents: Discover Why They Really Leave
By: Jon Cheplak

To Earn Customer Loyalty, First You Must Learn Customer Needs
By: Pamela Mitchell

A Quiz: Do You Realize How Much Rudeness Costs A Company?
By: Lydia Ramsey

Five Reasons Why Listing Is Essential To An Agent’s Success
By: Ken Jones

Simplify Negotiations With The Six Rules Of Effective Communication
By: John Patrick Dolan

Columns:

Commentary / John Tuccillo
Trends That Are Shaping The Real Estate Business

Buyer Representation / Janet Branton
Bring More Than Just Your Heart To San Francisco

Professional Growth / Bruce Benham
Bursting The Bubble Myth

Sales Management / Joe Klock, Sr.
A Deservedly Endangered Species?

Advertising / Hal Douthit
It’s Not A Tsunami But It Is Making Waves!

The Mailbag / Robert J. Bruss, J.D.
Concerns Of Homeowners And Professionals

High-End Properties / Laurie Moore-Moore
House Party! VIP Events Sell Homes

Sales & Marketing / Mark Powell
It Pays For Brokers And Agents To Close The Tech Gap

Coaching & Training / Kim Ades
Drive Your Business The Way You Drive Your Car

Productivity & Profits / Carla Cross
Coach Your Agents With A Six-Point Formula

Sales Systems / Howard Brinton
Burned Out? Real Estate May Still Be Right For You

Consumer Issues / Julie Garton-Good
Minimum Services? Let Consumers Decide

The Final Word / Peter Miller
Should You Hedge Your Home?

Departments:

60 Days: A Glance Behind And A Look Ahead
Trends Set • Survey Findings • News In The Making

Book Reviews Dr. Ken Edwards
Materials For Career-Minded Practitioners

The MarketPlace: Classified Ads    (Page 77)
Advertiser Index    (Pages 78-79)

End of May / June 2005 Issue